{"id":489,"date":"2023-01-16T22:14:07","date_gmt":"2023-01-16T21:14:07","guid":{"rendered":"https:\/\/www.decodegroup.hu\/?p=489"},"modified":"2023-01-17T10:37:35","modified_gmt":"2023-01-17T09:37:35","slug":"richter-gedeon-richteres-doboz-kampany","status":"publish","type":"post","link":"https:\/\/www.decodegroup.hu\/en\/richter-gedeon-richteres-doboz-kampany\/","title":{"rendered":"Richter Gedeon &#8211; &#8220;Richteres Doboz&#8221; kamp\u00e1ny"},"content":{"rendered":"\n<p>A kamp\u00e1ny alap\u00f6tlete \u201eA gondoskod\u00f3 pillanatok a Richtert\u0151l\u201d volt. A Gondoskod\u00f3 archet\u00edpusb\u00f3l a \u201eseg\u00edts\u00e9gny\u00fajt\u00e1sra\u201d helyezz\u00fck a hangs\u00falyt. Egy nagyon er\u0151s&nbsp;vizu\u00e1lt&nbsp;alkalmaztunk: a minden otthonban, munkahelyen, stb. megtal\u00e1lhat\u00f3 \u201egy\u00f3gyszeres doboz\u201d-b\u00f3l&nbsp;\u201eRichteres Doboz\u201d-t kre\u00e1lunk.<\/p>\n\n\n\n<p>Megval\u00f3s\u00edt\u00e1s tekintet\u00e9ben a filmekhez&nbsp;egyhelysz\u00ednes, n\u00e9h\u00e1ny szerepl\u0151s jeleneteket forgatunk, \u00e9s mindig valakinek a bels\u0151 hangjaival komment\u00e1lva l\u00e1tjuk az esem\u00e9nyeket.&nbsp;<\/p>\n\n\n\n<p>A spotok szerepl\u0151i \u0151szinte, bels\u0151 \u00e9rz\u00e9seket, gondolatokat k\u00f6zvet\u00edtenek a n\u00e9z\u0151 fel\u00e9, aki \u00edgy nagyon k\u00f6nnyen tud azonosulni vel\u00fck (nem \u201erekl\u00e1mszag\u00fa\u201d).&nbsp; Az azonosul\u00e1st \u00e9s az \u00e9rzelmi k\u00f6t\u0151d\u00e9st visszafogott humorral er\u0151s\u00edtj\u00fck.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Richteres Doboz kamp\u00e1ny - Panangin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fk4DG0p7Dnk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Richteres Doboz kamp\u00e1ny - Curiosa\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VvhS5ztLjcM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Richteres Doboz kamp\u00e1ny - Dipankrin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JB2xDfacUB8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A kamp\u00e1ny alap\u00f6tlete \u201eA gondoskod\u00f3 pillanatok a Richtert\u0151l\u201d volt. A Gondoskod\u00f3 archet\u00edpusb\u00f3l a \u201eseg\u00edts\u00e9gny\u00fajt\u00e1sra\u201d helyezz\u00fck a hangs\u00falyt. Egy nagyon er\u0151s&nbsp;vizu\u00e1lt&nbsp;alkalmaztunk: a minden otthonban, munkahelyen, stb. megtal\u00e1lhat\u00f3 \u201egy\u00f3gyszeres doboz\u201d-b\u00f3l&nbsp;\u201eRichteres Doboz\u201d-t kre\u00e1lunk. Megval\u00f3s\u00edt\u00e1s tekintet\u00e9ben a filmekhez&nbsp;egyhelysz\u00ednes, n\u00e9h\u00e1ny szerepl\u0151s jeleneteket forgatunk, \u00e9s mindig valakinek a bels\u0151 hangjaival komment\u00e1lva l\u00e1tjuk az esem\u00e9nyeket.&nbsp; A spotok szerepl\u0151i \u0151szinte, bels\u0151 \u00e9rz\u00e9seket, gondolatokat k\u00f6zvet\u00edtenek a n\u00e9z\u0151 fel\u00e9, aki \u00edgy nagyon k\u00f6nnyen tud azonosulni vel\u00fck (nem \u201erekl\u00e1mszag\u00fa\u201d).&nbsp; Az azonosul\u00e1st \u00e9s az \u00e9rzelmi k\u00f6t\u0151d\u00e9st visszafogott humorral er\u0151s\u00edtj\u00fck.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-489","post","type-post","status-publish","format-standard","hentry","category-gyogyszeripar","category-munkaink"],"_links":{"self":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":3,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":517,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/489\/revisions\/517"}],"wp:attachment":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}