{"id":311,"date":"2023-01-07T22:31:33","date_gmt":"2023-01-07T21:31:33","guid":{"rendered":"https:\/\/www.decodegroup.hu\/?p=311"},"modified":"2023-01-24T11:47:28","modified_gmt":"2023-01-24T10:47:28","slug":"richter-nemzetkozi-kommunikacio","status":"publish","type":"post","link":"https:\/\/www.decodegroup.hu\/en\/richter-nemzetkozi-kommunikacio\/","title":{"rendered":"Richter nemzetk\u00f6zi kommunik\u00e1ci\u00f3"},"content":{"rendered":"\n<p>A Richter Gedeon nemzetk\u00f6zi csapata sz\u00e1m\u00e1ra a De Code m\u00e1r egy \u00e9vtizede sz\u00e1mtalan projektet bonyol\u00edtott a F\u00c1K orsz\u00e1gok, a CEE \u00e9s m\u00e1s EU orsz\u00e1gok kommunik\u00e1ci\u00f3j\u00e1t seg\u00edtve.<\/p>\n\n\n\n<p>Az egyik jelent\u0151s kamp\u00e1ny a magyarorsz\u00e1gi vil\u00e1gszabadalommal rendelkez\u0151 Postinor m\u00e1rk\u00e1ra k\u00e9sz\u00fclt. A m\u00e1rka nemzetk\u00f6zileg Escapelle n\u00e9ven ismert. A m\u00e1rk\u00e1ra BtoB kamp\u00e1nyt dolgoztunk ki, amely a hiteless\u00e9get az\u00e1ltal \u00e9p\u00edtette, hogy a gy\u00f3gyszer m\u00e1r 400 milli\u00f3 esetben v\u00e9dte meg a n\u0151ket a nem k\u00edv\u00e1nt terhess\u00e9gt\u0151l. A fogyaszt\u00f3i kommunik\u00e1ci\u00f3n k\u00edv\u00fcl B2B \u2013 orvosl\u00e1togat\u00f3k sz\u00e1m\u00e1ra k\u00e9sz\u00fclt \u2013 eduk\u00e1ci\u00f3s filmeket is fejlesztett\u00fcnk, amelyeket a term\u00e9kr\u0151l tartott szemin\u00e1riumon mutattak be az orvosoknak \u00e9s a gy\u00f3gyszer\u00e9szeknek. Ezekben a gy\u00f3gyszer\u00e9sz a \u201ef\u0151h\u0151s\u201d, hiszen az eduk\u00e1ci\u00f3 a legfontosabb ebben a t\u00e9m\u00e1ban.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Escapelle TVC - Richter Gedeon International\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t9ehfnFs09I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"312\" src=\"https:\/\/www.decodegroup.hu\/wp-content\/uploads\/2023\/01\/Escapelle_New_visual_A3_horizontal-1024x724.jpg\" alt=\"\" class=\"wp-image-312\" srcset=\"https:\/\/www.decodegroup.hu\/wp-content\/uploads\/2023\/01\/Escapelle_New_visual_A3_horizontal-1024x724.jpg 1024w, https:\/\/www.decodegroup.hu\/wp-content\/uploads\/2023\/01\/Escapelle_New_visual_A3_horizontal-300x212.jpg 300w, https:\/\/www.decodegroup.hu\/wp-content\/uploads\/2023\/01\/Escapelle_New_visual_A3_horizontal-768x543.jpg 768w, https:\/\/www.decodegroup.hu\/wp-content\/uploads\/2023\/01\/Escapelle_New_visual_A3_horizontal-1536x1086.jpg 1536w, https:\/\/www.decodegroup.hu\/wp-content\/uploads\/2023\/01\/Escapelle_New_visual_A3_horizontal-2048x1448.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A Richter Gedeon nemzetk\u00f6zi csapata sz\u00e1m\u00e1ra a De Code m\u00e1r egy \u00e9vtizede sz\u00e1mtalan projektet bonyol\u00edtott a F\u00c1K orsz\u00e1gok, a CEE \u00e9s m\u00e1s EU orsz\u00e1gok kommunik\u00e1ci\u00f3j\u00e1t seg\u00edtve. Az egyik jelent\u0151s kamp\u00e1ny a magyarorsz\u00e1gi vil\u00e1gszabadalommal rendelkez\u0151 Postinor m\u00e1rk\u00e1ra k\u00e9sz\u00fclt. A m\u00e1rka nemzetk\u00f6zileg Escapelle n\u00e9ven ismert. A m\u00e1rk\u00e1ra BtoB kamp\u00e1nyt dolgoztunk ki, amely a hiteless\u00e9get az\u00e1ltal \u00e9p\u00edtette, hogy a gy\u00f3gyszer m\u00e1r 400 milli\u00f3 esetben v\u00e9dte meg a n\u0151ket a nem k\u00edv\u00e1nt terhess\u00e9gt\u0151l. A fogyaszt\u00f3i kommunik\u00e1ci\u00f3n k\u00edv\u00fcl B2B \u2013 orvosl\u00e1togat\u00f3k sz\u00e1m\u00e1ra k\u00e9sz\u00fclt \u2013 eduk\u00e1ci\u00f3s filmeket is fejlesztett\u00fcnk, amelyeket a term\u00e9kr\u0151l tartott szemin\u00e1riumon mutattak be az orvosoknak \u00e9s a gy\u00f3gyszer\u00e9szeknek. Ezekben a gy\u00f3gyszer\u00e9sz a \u201ef\u0151h\u0151s\u201d,&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","hentry","category-gyogyszeripar","category-markaepites"],"_links":{"self":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":3,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/311\/revisions\/565"}],"wp:attachment":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}