{"id":228,"date":"2022-12-07T14:56:30","date_gmt":"2022-12-07T13:56:30","guid":{"rendered":"https:\/\/www.decodegroup.hu\/?p=228"},"modified":"2023-01-17T10:11:42","modified_gmt":"2023-01-17T09:11:42","slug":"richter-on-kerdez-a-richter-valaszol","status":"publish","type":"post","link":"https:\/\/www.decodegroup.hu\/en\/richter-on-kerdez-a-richter-valaszol\/","title":{"rendered":"Richter \u2013 \u201e\u00d6n k\u00e9rdez \u2013 a Richter v\u00e1laszol!\u201d"},"content":{"rendered":"\n<p>2015-ben a Richter Gedeon els\u0151 \u201eumbrella\u201d m\u00e1rka kamp\u00e1ny\u00e1t k\u00e9sz\u00edtett\u00fck el, ami OTC (nem v\u00e9nyk\u00f6teles) piac szinten is egy teljesen \u00faj megk\u00f6zel\u00edt\u00e9s volt: kor\u00e1bban egy m\u00e1rka sem kommunik\u00e1lt \u00edgy. Az umbrella kamp\u00e1nyt az indokolta, hogy egy \u00faj szab\u00e1lyoz\u00e1s miatt a v\u00e9nyk\u00f6teles gy\u00f3gyszerekn\u00e9l csak hat\u00f3anyagot \u00edrhattak fel az orvosok, \u00e9s \u00edgy r\u00e9szben a&nbsp; gy\u00f3gyszer\u00e9szekre, de nagyban a v\u00e1s\u00e1rl\u00f3k v\u00e1laszt\u00e1s\u00e1ra is volt b\u00edzva, hogy melyik m\u00e1rka gy\u00f3gyszer\u00e9t v\u00e1lasztj\u00e1k az adott hat\u00f3anyagb\u00f3l.<\/p>\n\n\n\n<p>A c\u00e9l az volt, hogy az OTC m\u00e1rk\u00e1k piac\u00e1n meger\u0151s\u00edts\u00fck a Richter \u2013 am\u00fagy j\u00f3l ismert \u2013 m\u00e1rkanev\u00e9t, \u00e9s az egyes gy\u00f3gyszerm\u00e1rk\u00e1khoz k\u00f6ss\u00fck, valamint tov\u00e1bb fejlessz\u00fck szak\u00e9rt\u0151i st\u00e1tusz\u00e1t.<\/p>\n\n\n\n<p>\u00d6n k\u00e9rdez \u2013 a Richter v\u00e1laszol! Az egyes m\u00e1rkakommunik\u00e1ci\u00f3k mindegyik\u00e9ben egy-egy eg\u00e9szs\u00e9g\u00fcgyi probl\u00e9m\u00e1val k\u00fczd\u0151 embert l\u00e1tunk, aki felteszi a nagy k\u00e9rd\u00e9st: \u201eMit tehetn\u00e9k\u2026?\u201d. A v\u00e1laszt hiteles szak\u00e9rt\u0151k\u00e9nt a Richter adja, a hiteles megold\u00e1st pedig a Richter j\u00f3l bev\u00e1lt gy\u00f3gyszerei.<\/p>\n\n\n\n<p>A kamp\u00e1ny kiemelten sikeres volt \u00fczleti szempontb\u00f3l, kamp\u00e1nyhat\u00e9konys\u00e1gi kommunik\u00e1ci\u00f3s versenyen bronz Effie-d\u00edjat nyert.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00d6n k\u00e9rdez - a Richter v\u00e1laszol kamp\u00e1ny - Quamatel Mini\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/9oqhSBiThrI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00d6n k\u00e9rdez - a Richter v\u00e1laszol kamp\u00e1ny - Kalmopyrin\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/pIbaLm78msc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00d6n k\u00e9rdez - a Richter v\u00e1laszol kamp\u00e1ny - Dipankrin\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/m9qAsyw6LoQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2015-ben a Richter Gedeon els\u0151 \u201eumbrella\u201d m\u00e1rka kamp\u00e1ny\u00e1t k\u00e9sz\u00edtett\u00fck el, ami OTC (nem v\u00e9nyk\u00f6teles) piac szinten is egy teljesen \u00faj megk\u00f6zel\u00edt\u00e9s volt: kor\u00e1bban egy m\u00e1rka sem kommunik\u00e1lt \u00edgy.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,2],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-gyogyszeripar","category-markaepites","category-munkaink"],"_links":{"self":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":6,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/posts\/228\/revisions\/488"}],"wp:attachment":[{"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decodegroup.hu\/en\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}